Recently, I’ve seen an upturn in interest for my domain. After 25 years I’ve grown used to receiving offers, and usually get an email every couple of months. This past month I’ve been getting a few a week.
The conversations are almost always the same. “Will I consider selling?” - Maybe. “What’s my price?” - ….erm.
Here’s the thing: my friends and family all know me as Reevo; everyone I’ve ever worked with knows me as Reevo; I’m approaching 10 years registered with Companies House and trading as Reevo Unlimited.
How much would it take for you to give up a key part of your personal and professional identity?
I’ve had offers in the past from a range of companies, large and small: a financial services company; an AI startup; a consumer reviews platform provider; a sportswear retailer. Sometimes they’re pseudonymous strangers brokering on behalf of a nameless client, or just prospecting, looking for an investment opportunity.
Someone I worked with early in my career advised that I should only let my domain go for a life-changing sum of money. 20-something years later, I can really appreciate his point. Aside from the mountain of work that would be involved in untangling my digital life, I don’t think I’d like to see it go. It makes me sad to think of it going down with the burst of a bubble, or a company picking it up for their domain portfolio simply because it’s a common typo for their brand.
To date, nobody has presented an offer which made me think twice about instantly rejecting it. I’m fine with this. I’m not an investor, I bought the domain for me to use, and it is now a valuable part of my daily personal and professional activities. I could sell it for the equivalent of a few weeks work, but then what? It’d take a few weeks to migrate to a new domain, after which I’d get back to work, only now I wouldn’t have my 25-year-old domain any more.
My life has changed a fair bit over the last decade. Work is still important to me, but I took a decision to step back from my career so that I could enjoy more time with my family, and making music. This has led to taking on a few voluntary roles within a fantastic local charity, which supports elderly and vulnerable members of the community, and currently occupies around a day a week.
Just to be clear: I’m not looking to give up working - far from it - I just want to spend more of my time making a meaningful difference to people’s lives. I have plans for more community projects, but I need more hours in the day, more days in the week.
So, what would a life-changing sum look like to you? For me, clearing the remaining 20 years off my mortgage - plus a chunk to deal with the house repairs - would do it. 99% of those who enquire about my domain don’t have access to that kind of capital, but some do.
Get in touch if you’re in the 1%.